APA Style

KERIN, R, A. (2009). Marketing / Roger A.Kerin, Steven W. Hartley, William Rudelius (ed. 9). New York: McGraw-Hill.

MLA Style

KERIN, Roger, A.. "Marketing / Roger A.Kerin, Steven W. Hartley, William Rudelius". ed. 9 New York: McGraw-Hill, 2009. Text.