APA Style

KERIN, R, A. (2011). Marketing / Roger A. Kerin, Steven W. Hartley, william Rudelius (ed. 10). New York: McGraw-Hill.

MLA Style

KERIN, Roger, A.. "Marketing / Roger A. Kerin, Steven W. Hartley, william Rudelius". ed. 10 New York: McGraw-Hill, 2011. Text.